USP: How to Construct a Winning Unique Selling Proposition
Author: Michael Senoff
Format: Kindle Edition
Publisher: Michael Senoff
Release Date: June 14, 2011
If you’re interested in the process of uncovering the hidden marketing assets in your business, this three-part series of consultations is for you! They are consultations I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit.
I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented.