Start with Why: Summary of Simon Sinek's How Great Leaders Inspire Everyone to Take Action (Start with Why TED)
Author: Concise Summaries
Format: Kindle Edition
This book is an unofficial summary of Simon Sinek’s best seller “Start with Why”, this is not the full 257 page version.
Do you ever wonder why some ventures and people can be so astronomically successful while others, although apparently similar, struggle to get off the ground?
In this inspirational book, Sinek describes the results of his investigation into this very question. Having studied the methods of Apple, Southwest Airlines and Disney, Sinek arrived at the conclusion that what separates these monoliths from their less successful competitors is that they start with why. That is, they are driven by a purpose far beyond any actual product or service that the company ever delivers. This purpose and integrity allows them to stand head and shoulders above their competition, out of their reach, and with customer loyalty that most companies couldn’t even dream of.
Whatever your goals – whether they be business, financial, social, family-based, or political – if they involve motivating other people to action, this book will help you to find what your WHY is and how you can convert that WHY into long-term success. In fact, the keys to using the Golden Circle are remarkably similar; as you read them, you will immediately recognize the inspirational force of Sinek’s message, and you will easily be able to incorporate his ideas into your own path to success.
Don’t settle for mediocre success – make your life bright and inspiring and driven by your unique WHY.